Popular Nigerian music producer, Don Jazzy says African musicians should take a cue from Davido when promoting their works.
Taking to Twitter, the Marvin Records boss made reference to OBO’s promotional efforts for his album despite his popularity.
Don Jazzy said Davido never felt complacent and assumed everyone will take to his album because he is ‘Davido’.
He urged musicians to emulate Davido’s marketing strategy, adding that it won’t diminish their reputation.
“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit,” he wrote.
Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag. 🤍🐘
— ITS DONJAZZY AGAIN. 🐘 (@DONJAZZY) April 10, 2023
Davido recently released ‘Timeless’, his fourth album which featured 17 tracks.
The singer collaborated with various artistes such as Asake, Fave, Focalistic, Angelique Kidjo, and Skepta, among others.
Tracks in the project include ‘Over Dem’, ‘In the Garden, ‘Godfather,’ ‘Feel,’ ‘Unavailable’, ‘Kante’, ‘Bop’, ‘E Pain Me’, ‘Away,’ ‘Precision’, and ‘Na Money.’
